New Communication Methods – Investment vs Audience

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There are many ways to comprehend all the new communication methods available through the Internet.  One method is to chart the methods on their relative investment per communication (how much time and effort you put into each outgoing message) vs. the audience size of the communication (how many people might see your message).  This allows a comparison of twitter, SMS, IMing, blogging, spamming, and traditional media, as well as highlighting the empty space that twitter filled, providing clues as to why twitter has seen so much recent success.

Check out the positioning at my SlideShare site: Communication Spectrum

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